Promoting A Beauty Salon Using Flyers

Published: 03rd June 2010
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For most people, getting customers and marketing their business locally can seem like quite a daunting task. In fact, it's not as tricky as it looks, but it does take a little perseverance and common sense.

One of the places most people start is with a flyer drop. Many printing companies, besides printing the flyers will also be able to distribute them for you. This will basically mean your flyers will be distributed through letterboxes.

Flyer marketing can have a success rate of anywhere between half and five percent on average. Its success depends on just what you put on your flyer.

One of the best ways to use flyers to bring in the customers, is to promote a special offer, encouraging the customers to use the flyer as a voucher. This method allows you to keep track of how many people bring in the flyer to get the discount, enabling you to keep track of just how successful it was.

For example you may want to provide a special offer on tanning, if you have tanning equipment. You could offer a discount of 40% off the first session, when the flyer is shown. Tanning is a good example of a service that people keep coming back for and use discounts in this way is a good way in which you can get people in the door.

Another way to do it, would be to use the flyer - preferably a small business card sized flyer - as a loyalty card, allowing customers to get the card stamped every time they visit with the 10th free.

There are many ways to use flyers to attract customers, it just takes a little creativity and common sense.

Have you decided on the equipment for your salon yet? Speak to Naturalaser, suppliers of salon beauty equipment. Visit for more information

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